Sunday, December 05, 2010

acronyms and abbreviations main listing

A3

Any time, Any place, Anywhere. Popular texting abbreviation (ack J Lewis). The expression actually originated from a 1960s/70s Martini TV advert in which the song went: Any time, any place, anywhere, There's a magical world we can share (??), It's the right one, it's the bright one, It's (Thats ?) Martini... Other variations of lyrics following the opening line were used in more recent years (It's a new world, Me and you girl..). Suggestions on a postcard please as to the original words (and ad agency, composer, etc), and later versions. The word Martini in the context of media has now assumed an amusing additional modern meaning, referring to mobile and on-demand communications and media, and is also used as an ironic reference to someone exhibiting particularly flexible or pragmatic tendencies, especially politicians who pander to views and support for personal advantage above ethical considerations.

A2O

Apples To Oranges. Acronym to highlight any inappropriate comparison; a modern shorthand for 'chalk and cheese'.

A2HS

Age, Build, Clothes, Distinguishing marks, Elevation, Face, Gait, Hair, Sex. Acronym used by UK armed forces and services staff for identifying people involved in incidents or crime.

AAA

Alive, Alert, Aggressive. One of very many triple-A acronyms. Somewhat macho but catchy nevertheless, and not a bad rallying call for self or team in a variety of situations (visit to the dentist, disaster de-debriefing with scary CEO, public speaking pep-talk, etc.) Apparently originated in the Seal Cove fishing community on Grand Manan Island in the Bay of Fundy, New Brunswick... (Ack G Myers) And by way of extending the theme:

AAAA

Association Against Acronym Abuse. (Ack P Vallee).

ABC

Always Be Closing. Traditional selling process acronym which emphasises the need to be continually moving the customer towards action and agreement within sales discussions (ack T Rowe). ABC (along with ABC1) also refers to the JICNARS demographics system of social grades classifications, and to the Airway, Breathing, Circulation first-aid reminder of what to check first in a casualty.

ABCD

Above and Beyond the Call of Duty. Whether this acronym originated in the armed services is not clear. These days it is just as applicable to the civilian work environment, and particularly the need to ensure a healthy work-life-balance. A reminder also for all managers and corporations that people who go the extra mile, beyond normal expectations, are to be treasured and suitably rewarded, not exploited. (ack T Rowe)

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