Sellsumers is one of the terms that has been existent from a long time but has suddenly gained popularity across various channels in marketing. It has created an immense influence in Online marketing in affecting the mind of prospect market for a business. Sellsumers is a term originated by combination of two basic marketing terms: Selling + Consumers. Sellsumers refers to the category of consumers who would promote the brands and products of the company they like and buy from and in return they receive benefits and discounts for their future purchase orders.
Feedback has always been a very crucial source of information for the marketers ever since.The feedback of the consumers have helped the marketers to come up with new products, improved service and strong customer retention strategies. After the revolution in online media, the visibility of customer feedback increased much more. People starting posting reviews on online websites, blogs, forums etc. In today’s time, online reviews are a major consideration during the purchase process of any product. Whenever a consumer wants to make a purchase, he would check out all the reviews available online and would even interact with the people who already own that product. This communication between the existing buyers and new prospects can be a game changer for many companies. In order to keep up with this marketing practice, companies have started rewarding their buyers. The more they promote, the more benefits they receive. Heavy shopping discounts, free gifts, tickets to entertainment shows, loyalty cards etc., marketer are trying to give the best deals to their buyers which bring in more and more buyers. Going through the web, I came across a tagline about Sellsumers, which is, ‘ If saving is the new spending, then selling is the new saving’.
Sellsumers perform these things not just for the purpose of income. This is not their primary source of income.
It is just an extra add on to their income which most of us would welcome. Sellsumers continue their spending and they always remain consumers as well. This way, a marketer can gain more insights about the experience of his consumers. Whether it’s selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly become Sellsumers, too. Made possible by the online revolution’s great democratization of demand and supply, and further fueled by a global recession that leaves consumers strapped for cash, the Sellsumers phenomenon is yet another manifestation of the mega-trend that is 'consumer participation'.
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